About US

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ZUO | DESIGN is a company that succeeds by creating excellent experiences on behalf of good people.

As design driven professionals, we ask not only how best to solve a problem, but why. We want our work to make a positive difference in the world. And we want to have a good time doing it, too.

We bring innovative, “out of the box” solutions for our clients, regardless of their size…

Creativity and innovation is our constant.

 

 

Since 2003 the ZUO | DESIGN team has offered end-to-end advanced product development services including design, manufacturing,  marketing and sourcing services. Every product design begins with a problem in need of a solution. We materialize it by creating beautiful, ingenious and charismatic products. At the core of this creativity is zuo’s diversity brought by an inspired team of designers, engineers and thinkers.

 

Our aim is to make a difference for our clients and their customers, stakeholders and brands. ZUO | DESIGN offers broad array of skills to serve our clients from the “napkin sketch” all the way to the logistics to deliver the goods at their facility.

 
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MEET OUR DIRECTORS


PABLO BAQUERO founder member IDSA

PABLO BAQUERO founder member IDSA

 
LENNY DICHIARAGraphics Professional

LENNY DICHIARA

Graphics Professional

GLOBAL CREATIVE Director

PABLO BAQUERO

pablo@zuodesign.com

Accomplished leader with successful product design background. Trend savvy and innovative, with experience building and managing design and product development teams. International background experience in industrial design, innovation, branding and corporate identity development with expertise across multiple categories including: consumer products, furniture, soft goods, housewares and eco friendly products

 

GLOBAL GRAPHICS Director

LENNY DICHIARA

lenny@zuodesign.com

Tenured, hands-on global design leader within packaging, branding and innovation with a successful track record of delivering results and world class holistic design solutions.
Experience in both corporate and agency settings. International consumer brand innovation, consumer insights, positioning, and strategic planning 
Brand and product launches within FMCG and FMCH environments
Design manager and leader across all consumer touchpoints including structural and technical packaging, in-store and advertising for established as well as emerging markets.
Design thinking methodologies to drive business growth and ROI


CARINA MINGmanager

CARINA MING

manager

 
GRANT BELLProduct Professional

GRANT BELL

Product Professional

OVERSEAS PROJECT Director

CARINA MING

carina@zuodesign.com

Carina is a results-oriented, professional with extensive experience and demonstrated success in project management direction and quality control. With a strong hands-on approach, Carina can manage diverse projects simultaneously -- with attention given to both the big picture and all the details. Skilled in clarifying issues, advocating solutions, mobilizing cross-functional support and facilitating decision-making in complex situations.

 

GLOBAL PRODUCT Director

GRANT BELL

grant@zuodesign.com

Grant brings passion and a unique skillset to the business of design. Grant's experience in design management from both consulting and retail product design groups, has given him a unique perspective on the product development life-cycle. He has lead and participated in numerous programs with national and international brands, as well as design firms. Grant specializes in innovation discovery, informed by user-centric research.

A motivated and proven leader with strategic, creative and technical experience, Grant has lead cross functioning teams and driven product innovation in start-ups and established companies.

WUNG LAO Logistics

WUNG LAO Logistics

 
JASON WANGQuality Control

JASON WANG

Quality Control

OVERSEAS LOGISTICS Director

WUNG LAO

wung@zuodesign.com

Logistics Director responsible of scheduling and managing transportation and logistics for the our clients import / export activities of multichannel products. Provides leadership in development of organization policies, procedures, and programs for Transportation, Customer Delivery and Customs. Warehouse Operations, Courier Management and International Logistics.

 

JASON WANG Quality Control Director

JASON WANG

jasonw@zuodesign.com

Jason is an expert working with technical and business development teams, coordinating activities between manufactures, engineers, developers, and designers and legal departments. He specializes in product development regulatory compliance, Supplier quality Management. Quality assurance and control as well as Social, environmental, Health & Safety Responsibility. He is also an expert in supplier info- management systems, supply chain optimization and risk management. His product testing and verification expertise is an asset when validating and negotiating with current and prospect manufacturers.

 

OUR CLIENTS